The Pros and Cons of Search
Happy Friday! On my way to work this morning, I believe I drank too much coffee and my creativity got a little out of control. So, I thought I would write a blog post about the experience. First, let...
View ArticleNew Google ranking factor: Copyright Infringement
Beginning this week, Google is adding a new signal to the 200+ factors that make up their search algorithm: the number of copyright complaints a site receives. With the new change, sites that receive a...
View ArticleWhat B2B and B2C Companies Say About SEO
According to a 2012 Webmarketing survey, search-engine optimization (SEO) is the top digital marketing channel for lead generation. The second biggest channel for lead generation among B2B respondents...
View ArticleBrands Plan for More Local Search in 2013
How much do you spend on local marketing? According to Balihoo’s study 47.3% of national brands plan to spend more on local marketing in 2013 than they did in 2012.
View ArticleShow your profile picture in Google search results
Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content,...
View ArticleSEO Surpasses Social Media
According to a December report by Demandbase/Ziff Davis, search engine optimization trumped social media as the most popular marketing strategy among B2B companies.
View ArticleLindsey’s 2013 Predictions
From responsive design and SEO algorithm changes to social network changes and real time marketing, 2013 is going to be an exciting year. In last year’s post I said that addressing your mobile audience...
View ArticleGoogle+ Outshines Twitter
According to the GlobalWebIndex 2012 Q4 study, Google+ is now the second social network behind Facebook in total number of active users. In a phoneArena.com article, Maxwell R. explains that Twitter...
View ArticleGoogle Context Keyword Snooping
One of the trickiest parts of Keyword research is trying to get an idea of what keywords Google associates together based on context to make sure that the keywords you select are relevant to the...
View ArticleGoogle’s Hummingbird Update
Yesterday, Google announced an algorithm update dubbed “Hummingbirdâ€. Its purpose is to help deliver better search results to users.  We want to keep our customers informed, so we have some...
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